Job Description

About Us:

With over two decades of expertise, Fortray excels in IT Recruitment, Training, and Services. As IT Recruiters, we connect top talent with global opportunities in the digital technology sector, offering contract, temporary, and permanent placements across various industries, roles, salaries, and locations. Our specialized teams ensure your recruitment or job search benefits from seasoned experts who deeply understand your sector. Fortray is also a global online boot camp, helping career changers gain vital digital skills in just four weeks, opening doors to lucrative tech careers.

Our rigorous curriculum covers cybersecurity, Cloud computing, Data analytics, Coding, Project Management, DevOps, AI/ML, and more. Practical, hands-on learning and mentorship from industry experts result in a remarkable 95% placement rate. With over 1,000 monthly live classes, real-world projects, and extensive resources, Fortray stands out. Our mentorship program, flexible schedules, and 1:1 career coaching guide your success. Join 1,000+ satisfied graduates on their journey to tech careers through Fortray.

Additionally, as a Managed Service Provider (MSP), we offer global managed IT services, including cybersecurity, cloud solutions, and IT consultancy, tailored to businesses of all sizes, emphasizing user centricity from consultation to ongoing support, ensuring seamless technology operations.

Purpose of the Job – Overview

Job Title: Digital Marketing intern (PPC)

Location: Garden Town, Lahore

Timings:

• Monday to Friday: 8 AM to 6 PM BST

• Saturday: 12 PM to 4 PM BST

Job Responsibilities

• Assist in planning, creating, and managing PPC campaigns on platforms like Google Ads, Facebook, and LinkedIn.
• Conduct keyword research and implement strategies to improve paid search performance.
• Monitor and analyze campaign performance metrics, providing regular reports on KPIs.
• Help in creating ad copy, landing pages, and A/B testing.
• Perform competitive analysis to identify opportunities for campaign improvement.
• Stay updated with the latest trends and best practices in PPC and digital marketing.
• Collaborate with the marketing team to align paid strategies with broader marketing goals.

Qualification: Recently graduated from a Bachelor’s program in Marketing, Communications, Business, or a related field.

Skills:

• Basic understanding of digital marketing principles and best practices.
• Familiarity with social media platforms and their respective audiences.
• Strong written and verbal communication skills.
• Creative mindset with the ability to generate innovative ideas.